Cushman & Wakefield’s Gary Ceder on Transitioning from Remote Work to Office Spaces

In this episode of Buildings 2.0, Jose speaks with Gary Ceder, Managing Director of Transaction Advisory at Cushman & Wakefield. Gary shares his journey from a marketing and advertising student to a leading commercial real estate broker. He shares his insights on the challenges commercial landlords face with class B or C buildings, particularly how they can make smart investments that will make their properties feel more welcoming without breaking their budgets.

 

Gary also offers strategic advice for startups transitioning from remote work to physical office spaces, and tips for young brokers on creating a competitive advantage in a commoditized industry. 

 

Topics discussed:

• How probing questions help brokers understand client needs and navigate complex real estate deals.
• Unique challenges for landlords, especially with class B or C buildings, and how to address them.
• Insightful advice for startups on determining the right time and approach to move from remote work to physical office spaces.
• Tips on leveraging market know-how and technology to stand out in a commoditized brokerage industry.
• The role of business development in the day-to-day activities of a commercial real estate broker.
• Exploring options like fully enclosed suites with shared amenities for companies needing flexible office space arrangements.
• The importance of in-person interactions for mentorship, coaching, and career advancement within the real estate industry.
• How technology can provide competitive advantages and help brokers better serve their clients.